
Beware the perils of emotional investing by GM and Director of Warwick Wealth, Connor Kilbride
It will not come as news to anyone that the world’s current political and economic climate has seen its fair share of disruption over recent weeks.
While ups and downs in the market are a natural and unavoidable part of investing, and volatility is normal, periods of uncertainty can still feel uncomfortable and may raise understandable questions about your financial future. During these moments, it is important to step back from the noise of daily headlines and refocus on the principles that support long-term investment success.
With that in mind, I would like to share a few perspectives on why market volatility can feel particularly stressful, what you can expect from us during uncertain periods, and how we can continue working together to remain focused on your long-term financial goals.
Why volatility often feels so stressful
Financial markets do not move in straight lines, yet our natural emotional responses can make temporary fluctuations feel far more significant than they truly are.
Research into investor behaviour shows that during stressful periods, people tend to shift toward quicker, instinctive decision-making rather than more deliberate and rational thinking. This can make short-term market movements feel more threatening than they actually are when viewed through a longer-term perspective.
Several behavioural factors can influence how investors react during market volatility:
- Losses feel more powerful than gains
The emotional impact of losing money is often far stronger than the satisfaction of making the same amount. Even temporary market declines can therefore trigger a disproportionately strong sense of concern. - We focus heavily on recent events
Many investors naturally place greater weight on what has just happened rather than on long-term market history. This tendency, often referred to as recency bias, can make a downturn feel permanent even though markets have historically recovered from similar events many times before. - Emotional reactions can override rational thinking
During periods of uncertainty, it is easy to become reactive to headlines or sudden market movements, which can lead to decisions that may not support long-term financial goals.
Understanding these behavioural tendencies can help us recognise them and avoid making decisions based on short-term emotions.
What you can expect from Warwick during volatile periods
One of the most important roles of a wealth manager during times of market uncertainty is not to predict the future, because nobody can do that consistently, but to provide guidance, context and discipline.
At Warwick Wealth, we commit to supporting our clients through periods of volatility in several ways:
- Proactive communication
We reach out early, before uncertainty turns into unnecessary anxiety, ensuring that clients understand what is happening in the markets and how it may affect their portfolios. - Long-term perspective
Our role is to help clients see beyond short-term headlines and remain focused on their broader financial objectives. - Behavioural guidance
We help clients recognise common emotional traps such as fear, recency bias and herd behaviour — the tendency to follow what others appear to be doing. - Revisiting your plan when needed
Your financial plan was designed to withstand periods like this. However, if your circumstances or goals have changed, we can review and adjust your strategy together.
In many cases, the most valuable action during market volatility is simply maintaining discipline and avoiding unnecessary changes.
What investors should avoid during market turbulence
Periods of uncertainty can sometimes lead investors to make decisions that unintentionally undermine their long-term progress. Experience has shown that a few common mistakes can have a significant impact on outcomes.
During volatile markets, it is generally wise to avoid the following:
- Making sudden or emotional decisions
Selling investments in response to short-term market declines can lock in losses and delay long-term financial progress. - Comparing your situation to others
Every investor’s financial plan is designed around their own goals, circumstances and time horizon. Following what others appear to be doing can lead investors away from their carefully constructed strategies. - Getting swept up in headlines
Media coverage often amplifies dramatic events, which can make market movements feel more severe than they actually are.
Keeping your composure during these periods can make a significant difference over time.
Building portfolios designed for volatility
At Warwick Wealth, investment portfolios are constructed using principles supported by decades of financial research and practical market experience. The goal is not to eliminate volatility, which is impossible, but to ensure that portfolios are structured to manage it effectively.
Your investment strategy typically includes:
- Diversification across asset classes, helping spread risk across different investments.
- Risk-appropriate allocations, aligned with your personal goals and time horizon
- A long-term investment framework that anticipates market fluctuations
- Regular reviews and adjustments, ensuring portfolios remain aligned with both market conditions and evolving client needs
These foundational principles, combined with ongoing guidance and communication, help investors remain invested and achieve better long-term outcomes.
In closing
Periods of uncertainty can feel unsettling, but they are an entirely normal part of the investment journey. What matters most during these times is maintaining perspective, staying disciplined and focusing on the long-term goals that your financial plan was designed to achieve.
You do not have to navigate these periods alone. Our role is to guide, support and advise you through all market environments.
If you have any concerns or would like to revisit your financial plan, please feel free to contact your Warwick Wealth adviser. We are always here to assist.
Kind regards,
Connor Kilbride
GM and Director
Disclaimer: The information, opinions and recommendations contained herein are and must be construed solely as statements of opinion and not statements of fact. No warranty, expressed or implied, as to the accuracy, timeliness, completeness, merchantability or fitness for any particular purpose of any such recommendation or information is given or made by Warwick Wealth (Pty) Ltd in any form or manner whatsoever. Each recommendation or opinion must be weighed solely as one factor in any investment or other decision made by or on behalf of any user of the information contained herein and such user must accordingly make its own study and evaluation of each strategy/security that it may consider purchasing, holding or selling and should approach its own financial advisers to assist the user in reaching any decision. This document is for information only and do not constitute advice or a solicitation for funds. Investors should note that the value of an investment is dependent on numerous factors which may include, but not limited to, share price fluctuations, interest and exchange rates and other economic factors. Performance is further affected by uncertainties such as changes in government policy, taxation and other legal or regulatory developments. Past performance provides no guarantee of future performance.
Warwick Wealth (Pty) Ltd (Registration number 2012/223370/07). An authorised financial services provider (FSP 44731)





