At first glance, Kim Kardashian, Snoop Dogg and Siya Kolisi have little in common, apart from their celebrity. Yet, all three enjoy the dubious status of financial services influencers. Maybe this is not as odd after all, given the collective wealth of the triumvirate, but the question remains, would you buy a financial product based on their endorsement? All three are iconic in their fields. Snoop is arguably the world’s best known rap star, while over 330 million followers keep up with Kim Kardashian and Siya has risen to global rugby icon status from humble beginnings by leading the Springboks to glory in the 2019 rugby world cup.